Tels Cargo Vörumerkjaímynd by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award í járni in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
JárnAuglýsingar· 2025
Tels Cargo Vörumerkjaímynd
Client: TELS Cargo
A' Design Award í járni Winner in Auglýsingar Category
Verified Award Winner
Verify Award Status for #172023The Design
About Tels Cargo Vörumerkjaímynd
Tels Cargo er vörumerkjaímynd sem sköpuð var fyrir evrópskt flutningafyrirtæki sem sérhæfir sig í flutningi ökutækjafarms. Merkið heldur upprunalegu leturgerðinni, litapallettunni og fimm-röndótta tákni bretti, svo að þekkjanleikinn haldist. Hringlaga þáttur táknar sólina og ljósið. Stafirnir G og O í orðinu Cargo eru tengdir saman til að gefa til kynna hreyfingu. Ímyndin er notuð á vörubílahönnun, veggdagatöl, skrifstofuvörur, kveðjukort, vatnsflöskur, töskur, veggklukkur, sýningarbása og gjafir. Grár og appelsínugulur litapallettur styður nútímalegt og fagmannlegt yfirbragð.
The Recognition
About the A' Design Award í járni
Tels Cargo Vörumerkjaímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Tels Cargo Vörumerkjaímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Tels Cargo Vörumerkjaímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensions & Packaging
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tags
- Branding, Identity, Graphic design, Logo design, Visual design
- Production Technology
- All advertising product layouts are created using graphic design software.
- Design Challenge
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Research
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspiration
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Project Duration
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Operation Flow
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Patents
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Image Credits
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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