Guanshan Vörumerkjaauðkenni by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2025
Guanshan Vörumerkjaauðkenni
by Hong Jia Min
Client: Jijia Brand Creative Studio
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #172951The Design
About Guanshan Vörumerkjaauðkenni
Guanshan er vörumerkjaauðkenni sem skapað var fyrir mjólkurtebúð. Hönnunin byggir á kínverskum táknum og færir uppbyggingu hefðbundinnar embættismannaskriftar í nútímalegan búning, án þess að glata sínum klassíska anda. Auðkennið á rætur í austurlenskri hlutafagurfræði og sameinar myndmál blekþvegins blævængs og teáhalda. Miðlæga táknmyndin sýnir blævæng og tebolla í skarast samsetningu, sem skapar tvíþætta táknræna merkingu. Blekpensilstrokin gefa til kynna bambusgrind hefðbundins hringlaga blævængs, en útlínur bollans sækja innblástur í Jianzhan teskálar.
The Recognition
About the A' Design Award í járni
Guanshan Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Guanshan Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Guanshan Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
- Dimensions & Packaging
- The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
- Tags
- Oriental, Creativity, Tea , Ink Painting, Chinese
- Production Technology
- The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
- Design Challenge
- The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
- Research
- We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
- Inspiration
- Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
- Project Duration
- Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
- Operation Flow
- Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
- Patents
- Copyrights belong to Hong Jia Min, 2024.
- Team Members
- Hong Jia Min
- Image Credits
- Hong Jia Min
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