Huong Incense Vörumerkjaauðkenni, umbúðahönnun eftir Huy Nguyen Tran

Hönnunarverkið Huong Incense Vörumerkjaauðkenni, umbúðahönnun eftir Huy Nguyen Tran er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

BronsAuglýsingar· 2026

Huong Incense Vörumerkjaauðkenni, umbúðahönnun

eftir Huy Nguyen Tran

Viðskiptavinur: Huong

Handhafi A' Design Award í bronsi í flokknum Auglýsingar

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Litir

Hönnunin

Um Huong Incense Vörumerkjaauðkenni, umbúðahönnun

Huong er vörumerkja- og umbúðaverkefni fyrir nútímalegt víetnamskt reykelsisvörumerki. Hönnunin endurtúlkar forfeðradýrkun sem rólega skynræna athöfn fyrir yngri kynslóðir. Litirnir fylgja frumefnunum fimm og uppbygging umbúðanna er sótt í samhljómana sex og hefðbundið þriggja rýma hús. Settið inniheldur sexhyrnda aðalöskju, sex innri reykelsisöskjur, tvo reykelsishaldara og prentað efni. Meðfylgjandi vefsíða að nafni Gap útvíkkar sama sjónræna kerfið og gerir gestum kleift að eiga í samskiptum við skuggamyndir forfeðra sem myndast úr þeirra eigin skugga.

Viðurkenningin

Um A' Design Award í bronsi

Huong Incense Vörumerkjaauðkenni, umbúðahönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Huong Incense Vörumerkjaauðkenni, umbúðahönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Huong Incense Vörumerkjaauðkenni, umbúðahönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Stærðir og umbúðir: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Merki: Renovative, Original, Respect, Nostalgic, Mythical
Framleiðslutækni: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Hönnunaráskorun: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Rannsóknir: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Innblástur: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Lengd verkefnis: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Verkflæði: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Liðsmenn: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh