Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi eftir Zilong Chen

Hönnunarverkið Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi eftir Zilong Chen er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2026

Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi

eftir Zilong Chen

Viðskiptavinur: City University of Macau

Handhafi A' Design Award í bronsi í flokknum Grafík

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Hönnunin

Um Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi

Mei Tao Wan er sjónræn auðkenning og leiðarvísakerfi fyrir menningargarð á sögulegu keramiksvæði í Foshan í Kína. Hönnunin dregur burðarlínur Nanfeng-fornofnahverfisins saman í geometríska beinagrind. Þessi beinagrind myndar sérhannað letur með 26 bókstöfum og tölustöfunum 0 til 9, ásamt geometrískum táknmyndum. Skiltin eru gerð úr akrýli með mikilli gegnsæi og ryðfríu stáli með svartri koparáferð. Innbyggð LED-lýsing við grunninn heldur textanum læsilegum að nóttu til. Kerfið tengir sögu staðarins við nýtt menningarhlutverk hans.

Viðurkenningin

Um A' Design Award í bronsi

Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Mei Tao Wan Sjónræn auðkenning, leiðarvísakerfi fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Stærðir og umbúðir: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Merki: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Framleiðslutækni: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Hönnunaráskorun: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Rannsóknir: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Innblástur: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Lengd verkefnis: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Verkflæði: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Liðsmenn: Designer：CHEN ZILONG
Myndheimildir: Image #1-5 : CHEN ZILONG