Hönnunarverkið Sinopec Charging Station Vörumerkjaauðkenni eftir Guangzhou Ace er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.
BronsAuglýsingar· 2026
Sinopec Charging Station Vörumerkjaauðkenni
eftir Guangzhou Ace
Viðskiptavinur: Sinochem
Handhafi A' Design Award í bronsi í flokknum Auglýsingar
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #179976Hönnunin
Um Sinopec Charging Station Vörumerkjaauðkenni
Sinopec hleðslustöð er vörumerkjaauðkenniskerfi hannað fyrir hleðslustöðvar rafbíla. Merkið sækir innblástur í bóndarósarmynstur og umbreytir vaxtarröð krónublaðs, laufs og vafningsviðar í útlínur hleðslutengis. Litastigull frá bláu yfir í grænt tengir rótgróna fyrirtækjalitapallettu við endurnýjanlega orku. Einfaldað formið helst læsilegt úr allt að 50 metra fjarlægð. Lauf- og vafningsform eru endurnýtt sem merkingar á jörðu sem leiðbeina gestum. Kerfið nær yfir skiltagerð, stafræn viðmót, hönnun hleðslutækja og prentað efni.
Viðurkenningin
Um A' Design Award í bronsi
Sinopec Charging Station Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Sinopec Charging Station Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Sinopec Charging Station Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
- Stærðir og umbúðir
- Page size 285 mm x 210 mm
242 pages - Merki
- Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
- Framleiðslutækni
- Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
- Hönnunaráskorun
- The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
- Rannsóknir
- Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
- Innblástur
- The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
- Lengd verkefnis
- The project started in Beijing in January 2024. The designdebutedin China in February 2025.
- Verkflæði
- The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
- Liðsmenn
- Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun
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