Mobility Future Within Reach Vörumerkjasamskipti by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award í silfri in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
SilfurAuglýsingar· 2026
Mobility Future Within Reach Vörumerkjasamskipti
Client: tacto Inc.
A' Design Award í silfri Winner in Auglýsingar Category
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About Mobility Future Within Reach Vörumerkjasamskipti
Mobility Future Within Reach er vörumerkjasamskiptaverkefni sem var skapað fyrir fræðsluferðaviðburð um framtíð samgangna. Miðpunktur verkefnisins er stórt líkanslandslag (díorama) úr Fine Flute bylgjupappa, 1030 mm á hæð, 1456 mm á breidd og 500 mm á dýpt. Hver hluti var skorinn með leysigeisla og síðan settur saman í höndunum. Gagnvirkir búnaðir láta farartæki hreyfast, byggingar lýsast upp og borgina bregðast við með ljósi, hljóði og hreyfingu. Endurvinnanlega efnið styður sjálfbærniþemað og hjálpar börnum að ímynda sér framtíðarsamgöngur í gegnum leik.
The Recognition
About the A' Design Award í silfri
Mobility Future Within Reach Vörumerkjasamskipti vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Mobility Future Within Reach Vörumerkjasamskipti sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Mobility Future Within Reach Vörumerkjasamskipti er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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