Wudang Blessing Sjónræn auðkenni by Yao Wu

Wudang Blessing Sjónræn auðkenni by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award í silfri in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.

SilfurAuglýsingar· 2026

Wudang Blessing Sjónræn auðkenni

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

A' Design Award í silfri Winner in Auglýsingar Category

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Colors

The Design

About Wudang Blessing Sjónræn auðkenni

Wudang Blessing er sjónrænt auðkenniskerfi hannað fyrir menningarferðaþjónustumerki. Kerfið endurtúlkar taóískar menningarpersónur, þar á meðal Zhenwu keisara, auðgyðjurnar fimm, Fu Lu Shou og Taizi Slope-blessunina fyrir nám, í nútímalegum myndskreytingarstíl. Leturgerðin fléttar fjallalínur inn í strikin. Mynstrin eru einingaskipt og vektorgrafíkin skalast frá nafnspjöldum upp í auglýsingaskilti. Tvær litastillingar eru í boði, CMYK fyrir prentun og RGB fyrir skjái. Samræmda kerfið kemur í stað dreifðra mynda og styður vörur, umbúðir og stafræna miðla.

The Recognition

About the A' Design Award í silfri

Wudang Blessing Sjónræn auðkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Wudang Blessing Sjónræn auðkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Wudang Blessing Sjónræn auðkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /