MAU Vegas 2019 Atburður by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
JárnAuglýsingar· 2020
MAU Vegas 2019 Atburður
Client: Houndstooth
A' Design Award í járni Winner in Auglýsingar Category
Verified Award Winner
Verify Award Status for #88163The Design
About MAU Vegas 2019 Atburður
Mobile Apps Unlocked eða MAU Vegas er leiðandi viðburður heims í farsímum. Það laðar að stærstu vörumerkjunum frá Silicon Valley þar á meðal Spotify, Tinder, Lyft, Bumble og MailChimp svo eitthvað sé nefnt. Houndstooth fékk það verkefni að hugmyndagerð, hönnun og framkvæmd sjónræns útlits atburðar og stafrænnar nærveru fyrir árið 2019. Þegar atburðurinn reynir að ýta á mörkum í tækni rýminu, hannuðu þeir kerfi sem gæti táknað það í gegnum myndrænan og áhrif áhorfendur inn í reynsluna heildrænt.
The Recognition
About the A' Design Award í járni
MAU Vegas 2019 Atburður vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að MAU Vegas 2019 Atburður sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. MAU Vegas 2019 Atburður er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
- Tags
- neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
- Production Technology
- The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
- Design Challenge
- The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
- Research
- Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
- Inspiration
- The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
- Project Duration
- The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
- Operation Flow
- The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
- Team Members
- Shyamlee Jagtap
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