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Blessing Gifts Blessunarumslag by Weiquan Long

Blessing Gifts Blessunarumslag by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.


JárnGrafík· 2020

Blessing Gifts Blessunarumslag

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

A' Design Award í járni Winner in Grafík Category

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Verified Award Winner

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Colors

The Design

About Blessing Gifts Blessunarumslag

Bókartexti: Blessunargjafir er rautt umslag hannað fyrir kínverskt nýár apans. Umslagið er gert úr grænum pappír og er 85 x 165 millimetrar að stærð. Myndskreytingin sýnir apa þar sem andlitið er myndað úr göngandi skýi, teiknimyndapersónu frá umhverfismenntunarvörumerki í Guangdong-héraði í Kína. Nafn hönnunarinnar vísar til kantónsks orðatiltækis sem þýðir mjög gott. Slagorð og myndskreytingar sameina nýársóskir og hvatningu til umhverfisverndar. Umslögunum var dreift án endurgjalds til fyrirtækja og einstaklinga.

The Recognition

About the A' Design Award í járni

Blessing Gifts Blessunarumslag vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Blessing Gifts Blessunarumslag sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Blessing Gifts Blessunarumslag er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging
DIMENSION:85mmX1mmX165mm
Tags
Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology
Green paper
Design Challenge
Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research
Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration
New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration
January 2016 guangzhou, China
Operation Flow
The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members
Weiquan Long/Yan Li

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