Family Joy Vínumbúðir by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Umbúðahönnun Competition Category.

JárnUmbúðir· 2020

Family Joy Vínumbúðir

by Xu Shihan

Client: Peck Gift

A' Design Award í járni Winner in Umbúðir Category

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Colors

The Design

About Family Joy Vínumbúðir

Family Joy er gjafaaskja fyrir vínumbúðir hönnuð fyrir kínverska nýárið. Myndskreytingin á öskjunni sýnir fjölskyldu safnast saman við kringlótt matarborð og lyfta glösum saman. Senan lýsir fjölskyldusamveru og fjörugu andrúmslofti vorhátíðarinnar. Gjafaaskjan mælist 383,5 x 115 x 374 millimetrar og er framleidd með bylgjupappaprentun og gyllingu. Hönnunin tengir saman víningarmenningu og hátíðartímabilið, þannig að hin pakkaða vínflaska hentar vel sem gjöf til ættingja og vina.

The Recognition

About the A' Design Award í járni

Family Joy Vínumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Family Joy Vínumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Family Joy Vínumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019