Gull Vefur · 2020
Macy’s Website Netverslunarvefsíða
- A' Design Award í gulli 2020 in Vefur
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Netverslunarvefsíða
Vefsíða Macy's er netverslunarvettvangur sem gerir viðskiptavinum kleift að versla vöruúrval Macy's á netinu. Vefsíðan var endurhönnuð árið 2019 sem bein viðbrögð við endurgjöf viðskiptavina, sem leiddi til hreinnar, einfaldrar og tískuinnblásinnar hönnunar. Uppsetningin sækir innblástur í tískumiðla og neytendatæknivörur og miðar að því að aðgreina Macy's frá samkeppnisaðilum í smásölu. Nútímaleg skalanleg veftækni var notuð þannig að hægt er að skoða síðuna á fartölvum, spjaldtölvum og snjallsímum. Rannsóknir á notendaupplifun leiddu endurhönnunina, þar á meðal kannanir, viðtöl og nothæfisprófanir.
About the A' Design Award í gulli
Macy’s Website Netverslunarvefsíða vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Macy’s Website Netverslunarvefsíða sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Macy’s Website Netverslunarvefsíða skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
