Macy’s Website Vefviðmót by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Viðmóts-, samskipta- og notendaupplifunarhönnun Competition Category.
SilfurViðmót· 2020
Macy’s Website Vefviðmót
Client: Macy's
A' Design Award í silfri Winner in Viðmót Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website Vefviðmót
Vefsíða Macy's er smásöluviðmót á netinu sem gerir viðskiptavinum kleift að skoða og kaupa vörurnar sem Macy's býður upp á. Vefsíðan var endurhönnuð til að bregðast við endurgjöf viðskiptavina, sem leiddi til hreinnar og einfaldrar útlínu innblásinnar af tískumiðlum og neytendatæknivörum. Móttækileg veftækni gerir aðgang mögulegan í gegnum fartölvur, spjaldtölvur og snjallsíma. Umfangsmiklar rannsóknir stýrðu vinnunni, þar á meðal notendakannanir, viðtöl, A/B prófanir og nothæfisprófanir. Einfaldari uppbyggingin straumlínulagar kaupferlið og bætti þátttöku notenda.
The Recognition
About the A' Design Award í silfri
Macy’s Website Vefviðmót vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Macy’s Website Vefviðmót sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Macy’s Website Vefviðmót er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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