Macy’s App Redesign Primary Function: Farsímaverslunarforrit by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Hönnun farsímatækni, forrita og hugbúnaðar Competition Category.
SilfurFarsími· 2020
Macy’s App Redesign Primary Function: Farsímaverslunarforrit
Client: Macy's
A' Design Award í silfri Winner in Farsími Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign Primary Function: Farsímaverslunarforrit
Book Text: Macy's App er farsímaverslunarforrit sem var endurhannað árið 2019 fyrir Android- og iOS-tæki. Forritið gerir viðskiptavinum kleift að vafra um og kaupa tísku-, snyrti- og heimilisvörur úr snjallsíma eða spjaldtölvu. Útlitið er hreint og einfalt og sækir sjónrænan innblástur í tískumiðla og neytendatæknivörur. Myndavélarbundin verkfæri styðja skönnun og greiðslu, og eiginleikar viðbættra veruleika gera viðskiptavinum kleift að skoða vörur áður en þær eru keyptar. Endurhönnunin byggðist á umfangsmiklum notendarannsóknum og endurgjöf viðskiptavina, og þátttaka notenda jókst eftir útgáfuna.
The Recognition
About the A' Design Award í silfri
Macy’s App Redesign Primary Function: Farsímaverslunarforrit vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Macy’s App Redesign Primary Function: Farsímaverslunarforrit sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Macy’s App Redesign Primary Function: Farsímaverslunarforrit er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
