Pop Up Magazine Opnunartitill eftir Rafael de Araujo

Hönnunarverkið Pop Up Magazine Opnunartitill eftir Rafael de Araujo er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í silfri verðlaun í keppnisflokknum Kvikmynda-, myndbanda- og teiknimyndahönnun.

SilfurKvikmynd· 2020

Pop Up Magazine Opnunartitill

eftir Rafael de Araujo

Viðskiptavinur: Pop Up Magazine

Handhafi A' Design Award í silfri í flokknum Kvikmynd

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Hönnunin

Um Pop Up Magazine Opnunartitill

Verkefnið var ferð til að kanna Escape-málin (þema fyrir árið 2019) á abstrakt og vökva hátt, sýna breytingar, nýja hluti og afleiðingar af því. Allt myndefni er hreint og þægilegt að horfa á, andstætt óþægilegum veruleika vegna athvarfsins. Hönnunin er stöðugt að breytast og formformin í hreyfimyndunum tákna enduraðlögunaraðgerðina af völdum einhvers konar aðstæðna. Flótti hefur mismunandi merkingu, túlkun og sjónarmið eru mismunandi frá fjörug til alvarlegs.

Viðurkenningin

Um A' Design Award í silfri

Pop Up Magazine Opnunartitill vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Pop Up Magazine Opnunartitill sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Pop Up Magazine Opnunartitill er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Stærðir og umbúðir: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Merki: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Framleiðslutækni: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Hönnunaráskorun: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Rannsóknir: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Innblástur: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Lengd verkefnis: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Verkflæði: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Liðsmenn: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Myndheimildir: Rafael de Araujo, 2019.