Mixed Reality Holografísk uppsetning by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Viðburða- og atburðahönnun Competition Category.
SilfurViðburður· 2020
Mixed Reality Holografísk uppsetning
Client: Economiton
A' Design Award í silfri Winner in Viðburður Category
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The Design
About Mixed Reality Holografísk uppsetning
Mixed Reality er gagnvirk holografísk uppsetning sem búin var til fyrir sýningarbás um orkustefnu Moskvuborgar. Uppsetningin byggir á Pepper's Ghost meginreglunni, sem var útvíkkuð með viðbótarlögum. LED-bakveggur, þrír gólfskjávarpar og LED-ljós fest í loftið vinna saman með holografískri filmu, speglum og hljóði. Hreyfimynduð ljós og skuggar veita hinum vörpuðu hlutum sterka nærveru. Gestir velja umfjöllunarefni á snertiskjá og horfa á fígúrur og gröf birtast og leysast upp í loftinu.
The Recognition
About the A' Design Award í silfri
Mixed Reality Holografísk uppsetning vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Mixed Reality Holografísk uppsetning sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Mixed Reality Holografísk uppsetning er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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