Wild Cook Advertising Veggspjald by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
JárnAuglýsingar· 2020
Wild Cook Advertising Veggspjald
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
A' Design Award í járni Winner in Auglýsingar Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising Veggspjald
Auglýsingar eru einn mikilvægasti hlutinn við kynningu á vöru. Til að geta kynnt hönnun ættu hönnuðir að skilja helstu þætti hönnunarinnar og til að kynna hana á listrænan hátt verða þeir að einbeita sér að mikilvægustu eiginleikum hennar. Núverandi hönnun er auglýsingaplakata fyrir vöru sem gefur mismunandi reykingar lykt frá sléttum bruna náttúrulegra efna til matar og þess vegna kröfðust hönnuðirnir að sýna náttúrulegum efnum brennandi og reykinn sem kemur út úr þeim. Ætlun hönnuða var að örva forvitni sína á auglýsingunum.
The Recognition
About the A' Design Award í járni
Wild Cook Advertising Veggspjald vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Wild Cook Advertising Veggspjald sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Wild Cook Advertising Veggspjald er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
