Zhangyan Country Living Festival Spazio espositivo di Tongji Tiandi Neili Lab

Il progetto Zhangyan Country Living Festival Spazio espositivo di Tongji Tiandi Neili Lab è un vincitore molto stimato del prestigioso 2021 A' Design Award d'Argento nella categoria Design di Eventi.

ArgentoEvento· 2021

Zhangyan Country Living Festival Spazio espositivo

di Tongji Tiandi Neili Lab

Cliente: Tongji Tiandi-Neili Lab

Vincitore del premio A' Design Award d'Argento nella categoria Evento

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Il Design

Informazioni su Zhangyan Country Living Festival Spazio espositivo

Zhangyan Country Living Festival è uno spazio espositivo creato per un evento rurale a Shanghai. Il layout nasce da vecchi container navali sfalsati, impilati, intrecciati e ruotati per definire diverse aree tematiche. Un gruppo di container racchiude uno spazio destinato ai forum, mentre un altro gruppo delimita un'area dedicata al mercato. Vengono impiegate anche risorse locali di scarto come legno, paglia e canne. L'identità visiva si ispira allo stile Memphis e astrae i motivi locali della montagna, dell'acqua, del pesce e del ponte. Lo spazio delle attività si estende su 5000 metri quadrati.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Zhangyan Country Living Festival Spazio espositivo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Zhangyan Country Living Festival Spazio espositivo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Zhangyan Country Living Festival Spazio espositivo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensioni e Confezionamento: The visual system design includes 5000 square meters of activity space.
Tag: Innovation，sustainable，Memphis，integrating design
Tecnologia di Produzione: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Sfida Progettuale: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Ricerca: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Ispirazione: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Durata del Progetto: The project started in August 2019 in Shanghai and finished in November 2019.
Flusso Operativo: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Membri del Team: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang