Bronzo Packaging · 2021
2019 Admissions Welcome Package DGUT Cofanetto di benvenuto per studenti
by Ruikang Xie
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Xiexie Design
- Estimated Number of Design Views: 12,051
- Verification code 29611E3B2D · Verify this award
Colors
About 2019 Admissions Welcome Package DGUT Cofanetto di benvenuto per studenti
Il Pacchetto di Benvenuto per le Ammissioni 2019 è una confezione regalo pensata per le matricole universitarie di Dongguan, in Cina. Il progetto completa una serie visiva triennale ispirata alla crescita naturale, che procede dalla semina alla fioritura fino alla fruttificazione. Il litchi rosso del Lingnan è impiegato come motivo centrale e il lato dell'apertura della scatola presenta una fustellatura a traforo con la sagoma del litchi. Una cartolina in legno è incisa a laser e può essere piegata fino a formare un ciondolo tridimensionale a forma di litchi. La scatola contiene lettere, una borsa in tela, una mappa dei luoghi rivoluzionari locali, spille, adesivi e pass.
About the A' Design Award di Bronzo
2019 Admissions Welcome Package DGUT Cofanetto di benvenuto per studenti ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che 2019 Admissions Welcome Package DGUT Cofanetto di benvenuto per studenti sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. 2019 Admissions Welcome Package DGUT Cofanetto di benvenuto per studenti soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
