Press Release
Ruikang Xie Is Honored with the Bronze A' Design Award for 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box in Packaging Design
Ruikang Xie acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box by Ruikang Xie, designed for Xiexie Design, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box
The 2019 Admissions Welcome Package is a gift box prepared for new university students in Dongguan, China. The design completes a three-year visual series based on natural growth, moving from sowing and flowering to fruiting. The red Lingnan lychee is used as the core pattern, and the side of the box opening is die-cut with a hollow lychee shape. A wooden postcard is laser engraved and can be folded into a three-dimensional lychee pendant. The box holds letters, a canvas bag, a map of local revolutionary sites, badges, stickers and passes.
About Ruikang Xie
As a visual designer, Xie Ruikang is running own design studio currently in his hometown Dongguan city as third-tier city, guangdong province, in China.Dongguan is a dense machining industrial city, where people only know how to make copies without innovative designs. Therefore, he has chosen to return to his hometown to bring some creative energy to Dongguan by the experience of study and work in the first-tier cities at some time in the past.Xie ruikang's design is based on the mainland, facing the world with strong humanistic feelings. He makes his own feelings about his hometown to reflect into his all works.
Award Record
This recognition makes Ruikang Xie a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/102057
- A' Design Award Page: https://competition.adesignaward.com/102057
- Media Showcase: https://www.designnewsroom.com/!102057
- Laureate Profile: https://designers.org/d/201006
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 2019 Admissions Welcome Package DGUT Freshman Admission Notice Gift Box
- Function
- Freshman Admission Notice Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Crimson, Sea Green, Forest Green and Indian Red
- Images
- 5
- Client
- Xiexie Design
The Recognition
- Laureate
- Ruikang Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #102057
Credits
- Image Credits
- 5 Zhang Jingwen
Design Details
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Realization and Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Operation and Interaction
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Project Duration and Location
- Started in July 2019, completed in September, completed in Dongguan, China
- Keywords
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
