Il progetto The Multiverse Passaggio introduttivo di Hong Kong Trade Development Council è un vincitore molto stimato del prestigioso 2021 A' Design Award d'Argento nella categoria Design di Eventi.
ArgentoEvento· 2021
The Multiverse Passaggio introduttivo
di Hong Kong Trade Development Council
Cliente: Hong Kong Trade Development Council
Vincitore del premio A' Design Award d'Argento nella categoria Evento
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #106404Il Design
Informazioni su The Multiverse Passaggio introduttivo
Il Multiverse è un passaggio introduttivo progettato per il padiglione di una fiera dell'orologeria a Hong Kong. Il percorso si estende su 745 metri quadrati e conduce i visitatori verso gli stand dei marchi orologieri. Una rotonda d'ingresso rivestita di specchi segna l'accesso all'atrio. All'interno, al centro si erge una cascata di LED trasparenti alta 5 metri, sormontata da uno sbalzo specchiato. Portali tematici conducono a quattro aree e a una lounge. Le pareti sono realizzate con telai in alluminio riutilizzabili, rivestiti con grafiche in vinile e pannelli specchiati. Il concept astratto riflette l'impronta creativa di un immaginario maestro orologiaio artigiano.
Il Riconoscimento
Informazioni sul A' Design Award d'Argento
The Multiverse Passaggio introduttivo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che The Multiverse Passaggio introduttivo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Multiverse Passaggio introduttivo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
- Dimensioni e Confezionamento
- The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
- Tag
- Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
- Tecnologia di Produzione
- The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
- Sfida Progettuale
- The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
- Ricerca
- Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
- Ispirazione
- Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
- Durata del Progetto
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
- Flusso Operativo
- To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
- Brevetti
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membri del Team
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee - Crediti Immagini
- Hong Kong Trade Development Council
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