Argento Pubblicità · 2021
Don't Lose Your Biculutural Campagna pubblicitaria integrata
by Yingbo Qiao
- A' Design Award d'Argento 2021 in Pubblicità
- CLIENT: Sparrow Creative Lab
- Estimated Number of Design Views: 31,615
- Verification code D61A1FC1A5 · Verify this award
Colors
About Don't Lose Your Biculutural Campagna pubblicitaria integrata
"Don't Lose Your Bicultural" è una campagna pubblicitaria integrata realizzata per un servizio televisivo dedicato ai canali etnici. La campagna comprende otto manifesti e ogni titolo è scritto in una lingua diversa: portoghese, cinese, arabo, russo, giapponese, francese, italiano e hindi. Le immagini utilizzano la pixel art e si costruiscono attorno al monoscopio televisivo, che rimanda al momento della perdita. I simboli dei paesi coinvolti si uniscono per creare un'immagine unitaria e al tempo stesso diversificata. L'obiettivo è incoraggiare le comunità di immigrati a preservare le proprie lingue e il proprio patrimonio culturale.
About the A' Design Award d'Argento
Don't Lose Your Biculutural Campagna pubblicitaria integrata ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Don't Lose Your Biculutural Campagna pubblicitaria integrata sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Don't Lose Your Biculutural Campagna pubblicitaria integrata è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
- Dimensions & Packaging
- The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
- Tags
- Culture diversity, Ethnic Channel, Culture integration,
- Production Technology
- Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
- Design Challenge
- The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
- Research
- Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
- Inspiration
- As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
- Project Duration
- The project started in November 2020 in San Francisco and finished in January 202.
- Operation Flow
- Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
- Image Credits
- Illustration/Creative Director: Yingbo Qiao
