Press Release
Don't Lose Your Biculutural Integrated Advertising Campaign by Yingbo Qiao Receives the Silver A' Design Award in Advertising, Marketing and Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Yingbo Qiao for advertising, marketing and communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Don't Lose Your Biculutural Integrated Advertising Campaign by Yingbo Qiao, designed for Sparrow Creative Lab, has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Don't Lose Your Biculutural Integrated Advertising Campaign
Don't Lose Your Bicultural is an integrated advertising campaign created for an ethnic television channel service. The campaign includes eight posters, and each title is written in a different language: Portuguese, Chinese, Arabic, Russian, Japanese, French, Italian and Hindi. The visuals use pixel art and are built around the television test pattern, which refers to the moment of loss. Symbols of the participating countries are joined to create a unified and diverse image. The aim is to encourage immigrant communities to keep their languages and their heritage.
About Yingbo Qiao
I set up my preoccupation with graphic design and advertising in Beijing, where I worked as an art director and creative director for many years, until I decided to swop the great wall to golden gate bridge in 2013. Rooted in graphic design, my work is fueled by ongoing engagement with contemporary art and culture, I believe that great idea should elicit a strong willingly response from its intended audience. For that matter, it must connect emotionally. Connecting because it's authentic, thought provoking, inspiring, relatable, inspiring, and culturally relevant. Connecting because this era needs flexibility and nimbleness. Thus, never stick on a piece of scenery in your creative journey.
Award Record
This recognition makes Yingbo Qiao a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/117832
- A' Design Award Page: https://competition.adesignaward.com/117832
- Media Showcase: https://www.designnewsroom.com/!117832
- Laureate Profile: https://designers.org/d/160681
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Don't Lose Your Biculutural Integrated Advertising Campaign
- Function
- Integrated Advertising Campaign
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Yellow, Gray, Steel Blue, Saddle Brown and Gold
- Images
- 5
- Client
- Sparrow Creative Lab
The Recognition
- Laureate
- Yingbo Qiao
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117832
Credits
- Image Credits
- Illustration/Creative Director: Yingbo Qiao
Design Details
- Unique Properties
- To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
- Inspiration
- As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
- Research
- Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
- Challenge
- The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
- Realization and Technology
- Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
- Operation and Interaction
- Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
- Project Duration and Location
- The project started in November 2020 in San Francisco and finished in January 202.
- Specifications
- The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
- Keywords
- Culture diversity, Ethnic Channel, Culture integration,
