Bronzo Pubblicità · 2024
Love Art Campagna
- A' Design Award di Bronzo 2024 in Pubblicità
- CLIENT: Dahlstedt Holding SL
- Estimated Number of Design Views: 81,362
- Verification code 5A9EA57FB5 · Verify this award
Colors
About Love Art Campagna
Nella sua campagna inaugurale, Winghook intraprende un'audace iniziativa artistica volta a lanciare un messaggio risonante. Impiegando una meticolosa fusione di manipolazione digitale e reinterpretazione artistica, Winghook incorpora celebri capolavori della Storia dell'Arte nella sua narrazione. Attraverso una sapiente manipolazione, la campagna sfida gli osservatori a individuare incongruenze, con precisione e attenzione al dettaglio. Giustapponendo classici familiari con innovativi colpi di scena, Winghook non solo invita alla contemplazione ma afferma anche la sua capacità nel salvaguardare l'integrità dei tesori artistici.
About the A' Design Award di Bronzo
Love Art Campagna ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Love Art Campagna sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Love Art Campagna soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
- Dimensions & Packaging
- Posters: 480 X 640 mm
Magazine: 200 X 280 mm - Tags
- Art, Creative, Museum, Paintings
- Production Technology
- More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics. - Design Challenge
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
- Research
- For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain). - Inspiration
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
- Project Duration
- The project started in Dec 2021 in Stockholm SUE and it’s still running.
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
