Press Release
Daniel da Hora Is Honored with the Bronze A' Design Award for Love Art Campaign in Advertising, Marketing and Communication Design
Daniel da Hora acknowledged for advertising, marketing and communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Love Art Campaign by Daniel da Hora, designed for Dahlstedt Holding SL, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Love Art Campaign
In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.
About Daniel da Hora
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Associate Art Director / Creative Digital Director at Creatto Comunicação (1997 - 2005). Founder and Chief Creative Officer at DH,LO Creative Boutique (2010 - 2020). Professor / researcher at Federal University PB / Brazil 2021 - present days).
Award Record
With this recognition, Daniel da Hora is a winner of 5 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/119665
- A' Design Award Page: https://competition.adesignaward.com/119665
- Media Showcase: https://www.designnewsroom.com/!119665
- Laureate Profile: https://designers.org/d/162924
- Further Information from the Laureate: http://www.winghook.co/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Love Art Campaign
- Function
- Campaign
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Dark Olive Green, Lavender, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Dahlstedt Holding SL
The Recognition
- Laureate
- Daniel da Hora
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #119665
Credits
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Design Details
- Unique Properties
- For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
- Inspiration
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
- Research
- For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
- Challenge
- By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
- Realization and Technology
- More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels). Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
- Project Duration and Location
- The project started in Dec 2021 in Stockholm SUE and it’s still running.
- Specifications
- Posters: 480 X 640 mm Magazine: 200 X 280 mm
- Keywords
- Art, Creative, Museum, Paintings
