Bronzo Packaging · 2021
Daejeon Bruce Rice Cake Redesign Confezione per Tteok (dolce di riso)
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Soongraphic
- Estimated Number of Design Views: 11,317
- Verification code 766AB8F876 · Verify this award
Colors
About Daejeon Bruce Rice Cake Redesign Confezione per Tteok (dolce di riso)
Daejeon Bruce Rice Cake Redesign è un progetto di packaging per un dolce di riso commercializzato da un'azienda dolciaria della zona di Daejeon. Sulla confezione sono stampate le grafiche di nove tra i principali luoghi simbolo di Daejeon, così che chi acquista il prodotto riceva al tempo stesso informazioni sul turismo locale. La gamma è suddivisa in tre serie in base al gusto e ogni serie utilizza il colore naturale del proprio ingrediente principale per evocarne il sapore. I nomi dei prodotti compaiono in coreano e in inglese. L'impiego di una carta di elevata grammatura consente alla confezione di stare in piedi o distesa e la rende resistente ai danneggiamenti.
About the A' Design Award di Bronzo
Daejeon Bruce Rice Cake Redesign Confezione per Tteok (dolce di riso) ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Daejeon Bruce Rice Cake Redesign Confezione per Tteok (dolce di riso) sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Daejeon Bruce Rice Cake Redesign Confezione per Tteok (dolce di riso) soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- Dimensions & Packaging
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- Tags
- Illustration, Graphic, Design, Package
- Production Technology
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged. - Design Challenge
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- Research
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. - Inspiration
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- Project Duration
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- Operation Flow
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
