Press Release
Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park Receives the Bronze A' Design Award in Packaging Design
Choulsoon Park recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Daejeon Bruce Rice Cake Redesign Packaging Design by Choulsoon Park, designed for Soongraphic. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Daejeon Bruce Rice Cake Redesign Packaging Design
Daejeon Bruce Rice Cake Redesign is a packaging design for a rice cake product sold by a confectionery company in the Daejeon area. Graphics of nine major landmarks of Daejeon are printed on the packaging, so buyers receive local tourism information together with the product. The range is divided into three series by flavour, and each series uses the natural colour of its main ingredient to show the taste. Product names appear in Korean and English. Thick paper is used, so the package can stand or lie flat and is not easily damaged.
About Choulsoon Park
Park Chul-soon is a graphic designer who leaves a deep lingering effect. He wants a design that goes beyond awesome pieces that he can remember and conceive over and over again. He considers it a visual language that cannot be expressed in words. He is constantly researching and challenging to communicate through design.
Award Record
With this recognition, Choulsoon Park is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/120168
- A' Design Award Page: https://competition.adesignaward.com/120168
- Media Showcase: https://www.designnewsroom.com/!120168
- Laureate Profile: https://designers.org/d/300791
- Further Information from the Laureate: https://notefolio.net/soongraphic/216220
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Daejeon Bruce Rice Cake Redesign Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Dark Slate Gray, Linen, Light Gray and Burly Wood
- Images
- 5
- Client
- Soongraphic
The Recognition
- Laureate
- Choulsoon Park
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #120168
Credits
- Team
- Individual
Design Details
- Unique Properties
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- Inspiration
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- Research
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area. As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
- Challenge
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- Realization and Technology
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions. To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story. This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product. You can also use thick paper to stand or lay it down. And it is not easily damaged.
- Operation and Interaction
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
- Project Duration and Location
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- Specifications
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- Keywords
- Illustration, Graphic, Design, Package
