Bronzo Grafica · 2021
He He Logo
by Chao Yang, Jianhua Dong and Sy Xiang
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Zhejiang taijiuxian Agricultural Development Co., Ltd
- Estimated Number of Design Views: 9,597
- Verification code A7EA85141F · Verify this award
Colors
About He He Logo
He He è un logo di marca creato per un brand di prodotti agricoli artistici. Il progetto unisce il carattere cinese he al simbolo occidentale dell'ampersand, poiché entrambe le forme esprimono l'idea di fusione. I due segni si fondono in un unico simbolo-carattere, riconoscibile sia in contesti orientali sia occidentali. La creatività grafica viene impiegata per arricchire il marchio e le sue grafiche ausiliarie con elementi culturali e artistici provenienti dalla Cina e dall'Europa. Il logo non ha dimensioni fisse e può essere applicato direttamente al packaging e alla comunicazione outdoor.
About the A' Design Award di Bronzo
He He Logo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che He He Logo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. He He Logo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
