Press Release
He He Logo by Chao Yang, Jianhua Dong and Sy Xiang Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Chao Yang, Jianhua Dong and Sy Xiang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ He He Logo by Chao Yang, Jianhua Dong and Sy Xiang, designed for Zhejiang taijiuxian Agricultural Development Co., Ltd, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About He He Logo
He He is a brand logo created for an artistic agricultural products brand. The design combines the Chinese character he with the Western ampersand symbol, as both forms express the idea of fusion. The two signs are merged into a single character symbol that is recognizable in Eastern and Western contexts. Graphic creativity is used to fill the mark and its auxiliary graphics with cultural and artistic elements from China and Europe. The logo has no fixed size and can be applied directly to packaging and outdoor publicity.
Award Record
Chao Yang, Jianhua Dong and Sy Xiang is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/121319
- A' Design Award Page: https://competition.adesignaward.com/121319
- Media Showcase: https://www.designnewsroom.com/!121319
- Laureate Profile: https://designers.org/d/302556
- Further Information from the Laureate: https://www.sohu.com/a/321574606_578913
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- He He Logo
- Function
- Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sienna, Burly Wood, Light Gray, Indian Red and Dark Olive Green
- Images
- 5
- Client
- Zhejiang taijiuxian Agricultural Development Co., Ltd
The Recognition
- Laureate
- Chao Yang, Jianhua Dong and Sy Xiang
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #121319
Credits
- Team
- Chao Yang, Jianhua Dong and Shuyue Xiang
- Image Credits
- Designer, Chao Yang; Designer, Jianhua Dong; Designer, Shuyue Xiang
Design Details
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design. This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
- Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Realization and Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Operation and Interaction
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Project Duration and Location
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Specifications
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Keywords
- Brand image design, logo design, Chinese culture, western culture, integration
