Bronzo Packaging · 2022
Cala di Seta Le Etichette Dei Vini
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Cantina di Calasetta - Cala di Seta
- Estimated Number of Design Views: 23,821
- Verification code 89071A3E36 · Verify this award
Colors
About Cala di Seta Le Etichette Dei Vini
Il progetto di packaging design rappresenta i vini come elementi unici e identificativi, legati al luogo in cui nascono ma rivolti al mondo. L'appeal è quello di vini giovani, colorati e di facile interpretazione, rivolti a un target disimpegnato ma alla ricerca di prodotti di qualità. Per questo il design è caratterizzato da un aspetto colorato, minimale e raffinato in cui spicca il disegno del faro, realizzato con una grafica semplice ma potente e impreziosito da lamiere colorate e dall'effetto tridimensionale del rilievo braille che simula il mare.
About the A' Design Award di Bronzo
Cala di Seta Le Etichette Dei Vini ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Cala di Seta Le Etichette Dei Vini sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Cala di Seta Le Etichette Dei Vini soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
- Dimensions & Packaging
- Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille - Tags
- wine, carignano, label, sardinia, italy, minimalism
- Production Technology
- The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
- Design Challenge
- Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
- Research
- The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
- Inspiration
- Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
- Project Duration
- The project started in February 2021 in Sassari anche finished in April 2021.
- Operation Flow
- The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
- Image Credits
- Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene
