Bronzo Interni · 2022
Benjamin Moore Interni di uno showroom di vernici
by Ni Dongbo
- A' Design Award di Bronzo 2022 in Interni
- CLIENT: NDB Design Studio
- Estimated Number of Design Views: 27,500
- Verification code AEFC98EC9B · Verify this award
Colors
About Benjamin Moore Interni di uno showroom di vernici
Benjamin Moore è uno showroom di vernici e uno spazio esperienziale a Jinhua, nella provincia di Zhejiang, in Cina. Gli interni si estendono su 100 metri quadrati e coniugano prodotti e arte. Il progetto si allontana dalle consuete modalità espositive degli showroom e riconfigura lo spazio in funzione dell'esperienza, dell'acquisto e della comunicazione. La vernice viene applicata su elementi scenografici e oggetti, e non soltanto sulle pareti. Materiali comuni quali legno, pietra, pelle, tubolari d'acciaio e acrilico sono lasciati in uno stato semilavorato, evidenziando il contrasto tra le texture dei materiali e i colori della vernice.
About the A' Design Award di Bronzo
Benjamin Moore Interni di uno showroom di vernici ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Benjamin Moore Interni di uno showroom di vernici sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Benjamin Moore Interni di uno showroom di vernici soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises. - Dimensions & Packaging
- Category: Showroom
Area: 100 square meters - Tags
- Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
- Production Technology
- The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors. - Design Challenge
- Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
- Research
- Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life. - Inspiration
- American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products. - Project Duration
- Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang - Operation Flow
- Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Image Credits
- yuuuunstudio
