Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Benjamin Moore Experience Center by Ni Dongbo
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Ni Dongbo for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Benjamin Moore Experience Center by Ni Dongbo, designed for NDB Design Studio, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Benjamin Moore Experience Center
Benjamin Moore is a paint showroom and experience space in Jinhua, Zhejiang Province, China. The interior covers 100 square meters and combines products with art. The design moves away from conventional showroom display modes and reshapes the space for experience, purchase and communication. Paint is applied to props and objects rather than only to walls. Common materials such as wood, stone, leather, steel tube and acrylic are left in a semi-processed state, which shows the contrast between material textures and paint colors.
About Ni Dongbo
Ni Dongbo, the founder and design director of NDB DESIGN STUDIO, works to explore the possibilities between people, people and space from an independent perspective. With continuous design practices over the years, he has gained increasing recognition in the design field. He won IAI DESIGN AWARD and GPDP AWARD in 2018, and was invited as an ambassador of GPDP AWARD 2019. NDB DESIGN STUDIO, established in 2019, specializes in interior design with post-90s designers as its main force. The studio insists on originality for each project, and pursues creative design ideas. Business scope mainly includes architecture, interior, VI and furnishings design solutions.
Award Record
This recognition makes Ni Dongbo a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/131274
- A' Design Award Page: https://competition.adesignaward.com/131274
- Media Showcase: https://www.designnewsroom.com/!131274
- Laureate Profile: https://designers.org/d/317857
- Further Information from the Laureate: http://reurl.cc/jkGkX1
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Benjamin Moore Experience Center
- Function
- Experience Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Rebecca Purple, Rosy Brown, Dark Gray, Dark Olive Green and Goldenrod
- Images
- 5
- Client
- NDB Design Studio
The Recognition
- Laureate
- Ni Dongbo
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131274
Credits
- Team
- Wu Yi, Shen Chenwei
- Image Credits
- yuuuunstudio
Design Details
- Unique Properties
- The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery. The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Inspiration
- American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image. The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
- Research
- Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint. This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
- Challenge
- Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
- Realization and Technology
- The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space. Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
- Operation and Interaction
- Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Project Duration and Location
- Start time: February 2021 Completion time: May 2021 Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
- Specifications
- Category: Showroom Area: 100 square meters
- Keywords
- Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
