Bronzo Fotografia · 2022
Bank of England Fotografia
by Matteo Ruisi
- A' Design Award di Bronzo 2022 in Fotografia
- CLIENT: Bank of England
- Estimated Number of Design Views: 29,462
- Verification code CCD6EDA562 · Verify this award
Colors
About Bank of England Fotografia
Una delle funzioni della Banca d'Inghilterra è quella di stampare banconote. Le banconote della Sterlina britannica presentano diverse caratteristiche che le rendono uniche. La fotografia delle banconote è stata introdotta come parte di un più ampio progetto di identità visiva, tuttavia, le banconote possono essere riprodotte solo seguendo rigorose normative. Le fotografie, scattate con un obiettivo macro, ritraggono elementi di sicurezza, personaggi e la bellezza del loro design. Le immagini sono state raggruppate in 3 categorie: gruppi di banconote, dettagli e astratto.
About the A' Design Award di Bronzo
Bank of England Fotografia ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Bank of England Fotografia sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Bank of England Fotografia soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract. - Dimensions & Packaging
- Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB - Tags
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
- Production Technology
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand. - Design Challenge
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Research
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Project Duration
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent. - Operation Flow
- Images for branded photography can be used on digital and print applications.
- Patents
- Bank of England
- Image Credits
- Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell
