Press Release
Bank of England Photography by Matteo Ruisi Wins the Bronze A' Design Award in Photography and Photo Manipulation Design
Matteo Ruisi acknowledged for photography and photo manipulation design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Bank of England Photography by Matteo Ruisi, designed for Bank of England, has been granted the Bronze A' Design Award in the Photography and Photo Manipulation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Bank of England Photography
One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The photography of the notes has been introduced as a part of a wider visual identity project, however, banknotes can be reproduced only following strict regulations. The photos, taken with a macro lens, depict security features, characters, and the beauty of their design. The images have been grouped into 3 categories: groups of notes, details, and abstract.
About Matteo Ruisi
I am a Creative Director and Brand Designer with a broad range of skills. I had the pleasure to work for international clients, blazing start-ups, and fast-paced agencies, working in-house, as a freelancer, and as a consultant. I have strong strategic skills and the ability to drive multi-disciplinary teams and head offices towards the same goal. I am confident, approachable, honest, and open to dialogues. I am always eager to learn and pay back the next generation of creatives with my experience.
Award Record
With this recognition, Matteo Ruisi is a winner of 3 A' Design Awards. The awards span the editions from 2014 - 2015 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/139565
- A' Design Award Page: https://competition.adesignaward.com/139565
- Media Showcase: https://www.designnewsroom.com/!139565
- Laureate Profile: https://designers.org/d/143986
- Further Information from the Laureate: http://bit.ly/3JHy8LE
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bank of England Photography
- Function
- Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Saddle Brown, Gray, Tan and Sienna
- Images
- 5
- Client
- Bank of England
The Recognition
- Laureate
- Matteo Ruisi
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139565
Credits
- Team
- Peter McCabe and Lee Funnell
- Image Credits
- Photographer Lee Funnell
Design Details
- Unique Properties
- One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design. The images have been grouped into three categories, that are groups of notes, details, and abstract.
- Inspiration
- The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
- Research
- The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
- Challenge
- There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
- Realization and Technology
- The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit. Using a shallow depth of field and backlighting with black material to create show through on areas of the notes. Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
- Operation and Interaction
- Images for branded photography can be used on digital and print applications.
- Project Duration and Location
- The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set. Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion. The entire body of work was shot at the photographer's home studio in Chartham, Kent.
- Specifications
- Resolution 350 x 350 Dimensions 6720 x 4480 ISO Speed 100 Exposure time 1 125 Colour profilesRGB IEC61966 2.1 Colour spaceRGB
- Keywords
- Banknotes, Bank of England, Notes, Pound Sterling, British Pound
