Argento Interni · 2023
Formula Il Negozio
by Hsu Ti-Pin
- A' Design Award d'Argento 2023 in Interni
- CLIENT: Muyi Creation
- Estimated Number of Design Views: 11,416
- Verification code D11081484D · Verify this award
Colors
About Formula Il Negozio
Questa catena di negozi di caffè è ospitata in un edificio indipendente con un'altezza di 6,5 metri e presenta ampie finestre su ciascun lato per un'ampia illuminazione. Il design semplice ma elegante in nero, grigio e bianco lo ha reso rapidamente un punto di check-in popolare una volta completato. L'interno è decorato con forme geometriche triangolari 3D, che evocano l'immagine del caffè ghiacciato in cui è specializzato il bar.
About the A' Design Award d'Argento
Formula Il Negozio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Formula Il Negozio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Formula Il Negozio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
- Dimensions & Packaging
- The property is about 305 square meters.
- Tags
- Interior Design, Cafe, White tone, Wooden texture, Modern style
- Production Technology
- The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
- Design Challenge
- For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
- Research
- In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
- Inspiration
- The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
- Project Duration
- The project finished in 2021, in Taichung City, Taiwan.
- Operation Flow
- In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
- Image Credits
- Liu Po-Nien
