Argento Packaging · 2023
Jundao Guiniang Packaging per Baijiu
by Liang Chen
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: Shanghai Guijiu Group Co., Limited.
- Estimated Number of Design Views: 25,658
- Verification code 5975F298E9 · Verify this award
Colors
About Jundao Guiniang Packaging per Baijiu
Jundao Guiniang è un progetto di packaging per un distillato cinese Baijiu di alta gamma. La bottiglia esagonale in ceramica bianca è decorata con una tradizionale pittura a inchiostro cinese, applicata mediante cottura a smalto. L'alone morbido del dipinto evoca montagne e fiumi e rimanda all'ambiente naturale dell'area di produzione. Un processo di bronzatura delinea il territorio della regione d'origine in sottili strati. Il tappo dorato ha la forma di un sigillo personale e può essere conservato come oggetto ornamentale. Il design esprime la cultura cinese, il rispetto per la natura e il valore della tradizione.
About the A' Design Award d'Argento
Jundao Guiniang Packaging per Baijiu ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Jundao Guiniang Packaging per Baijiu sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Jundao Guiniang Packaging per Baijiu è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensions & Packaging
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Production Technology
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Design Challenge
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Research
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Project Duration
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Operation Flow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Image Credits
- Creative Director：Chen Liang
