Ferro Packaging · 2024
Craftflow Carta da Imballaggio
by Linghui Li
- A' Design Award di Ferro 2024 in Packaging
- CLIENT: 野米yemi
- Estimated Number of Design Views: 9,752
- Verification code 1972B98E58 · Verify this award
Colors
About Craftflow Carta da Imballaggio
Craftflow unisce funzionalità ed estetica nel packaging per sapone, enfatizzando l'adattabilità ai cambiamenti di temperatura, la sostenibilità e un design minimalista ispirato alla natura. A differenza del packaging standard, questa scelta riflette semplicità e un ethos eco-sostenibile. I quattro design unici raccontano storie ispirate dalla natura e dagli artigiani, offrendo un'evasione dalla vita urbana e connettendo gli utenti con la natura. L'approccio di Craftflow mette in mostra innovazione, sostenibilità e un profondo apprezzamento per la bellezza naturale nel design del prodotto.
About the A' Design Award di Ferro
Craftflow Carta da Imballaggio ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Craftflow Carta da Imballaggio sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Craftflow Carta da Imballaggio è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
- Dimensions & Packaging
- 24cm x24cm
30g single-coated paper - Tags
- Collage, Nature, Aromatherapy, Artisan
- Production Technology
- Two-color silk screen printing
- Design Challenge
- In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
- Research
- In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
- Inspiration
- CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
- Project Duration
- This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
- Operation Flow
- The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
- Patents
- Copyrights belong to Name Li, 2023.
