Argento Packaging · 2024
Aquetha Packaging per sake
by Tacto Inc.
- A' Design Award d'Argento 2024 in Packaging
- CLIENT: Tacto Inc
- Estimated Number of Design Views: 31,491
- Verification code 25238D153F · Verify this award
Colors
About Aquetha Packaging per sake
Aquetha è un progetto di packaging e branding per sake giapponese invecchiato. La bottiglia è realizzata a mano da un artista del vetro e modellata dalla forza di gravità, che le conferisce una rotondità naturale evocativa del passare del tempo. La forma arrotondata favorisce inoltre un invecchiamento armonioso dopo l'imbottigliamento. Le etichette trasparenti sono realizzate con stampa tipografica a rilievo cieco, per riflettere il carattere limpido dell'invecchiamento a temperatura di ghiaccio. La sobria scatola esterna presenta un incavo tra il coperchio e il corpo, a esprimere la linea temporale dell'invecchiamento. Il progetto presenta il sake invecchiato come un'opera d'arte, più che come un prodotto ordinario.
About the A' Design Award d'Argento
Aquetha Packaging per sake ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Aquetha Packaging per sake sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Aquetha Packaging per sake è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensions & Packaging
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Tags
- Packaging, Product Design, Website
- Production Technology
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Design Challenge
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspiration
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Project Duration
- 2months, Tokyo, Japan
- Operation Flow
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Image Credits
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
