The Ancient Mexicans Identità della mostra di Eduardo Guizar Vukovich

Il progetto The Ancient Mexicans Identità della mostra di Eduardo Guizar Vukovich è un vincitore molto stimato del prestigioso 2024 A' Design Award d'Argento nella categoria Design del Patrimonio Culturale e dell'Industria Culturale.

ArgentoPatrimonio Culturale· 2024

The Ancient Mexicans Identità della mostra

di Eduardo Guizar Vukovich

Cliente: Universidad de Monterrey

Vincitore del premio A' Design Award d'Argento nella categoria Patrimonio Culturale

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Il Design

Informazioni su The Ancient Mexicans Identità della mostra

Gli Antichi Messicani è un'identità grafica per una mostra permanente dedicata alle culture preispaniche messicane presso il Museo del Noreste di Monterrey, in Messico. L'identità si fonda sul concetto di costellazioni. Una griglia di punti è stata sovrapposta alle immagini di alcuni pezzi selezionati della mostra e, attraverso l'uso di quadrati e delle loro variazioni, sono stati creati pittogrammi per ciascuna cultura e per ogni tema. I pittogrammi vengono specchiati e ripetuti fino a formare pattern che funzionano come moduli e si adattano a ogni applicazione. Il design dell'informazione all'interno della mostra accompagna e valorizza l'esperienza del visitatore.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

The Ancient Mexicans Identità della mostra ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che The Ancient Mexicans Identità della mostra sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Ancient Mexicans Identità della mostra è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensioni e Confezionamento: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Tag: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Tecnologia di Produzione: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Sfida Progettuale: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Ricerca: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Ispirazione: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Durata del Progetto: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Flusso Operativo: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Membri del Team: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez