Press Release
Eduardo Guizar Vukovich Receives the Silver A' Design Award for The Ancient Mexicans Exhibition Identity in Cultural Heritage and Culture Industry Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Eduardo Guizar Vukovich for cultural heritage and culture industry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has announced that The Ancient Mexicans Exhibition Identity by Eduardo Guizar Vukovich, designed for Universidad de Monterrey, has been granted the Silver A' Design Award in the Cultural Heritage and Culture Industry Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About The Ancient Mexicans Exhibition Identity
The Ancient Mexicans is a graphic identity for a permanent exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Monterrey, Mexico. The identity is based on the concept of constellations. A grid of points was placed over images of selected exhibition pieces, and squares and their variations were used to create pictograms for each culture and theme. The pictograms are reflected and repeated to form patterns that work as modules and adapt to each application. Information design within the exhibition supports the visitor experience.
About Eduardo Guizar Vukovich
Roberto Garza Sada Center for Art, Architecture and Design Space for ideas and expressions that brings together and develops the best creative talent, consolidating itself as the headquarters for the formation, creation and development of art, architecture and design in Latin America. Currently, it has LEED Certification at its "Silver" level, granted by the USGBC (U.S. Green Building Council), with which it became the first of Tadao Ando's works with this type of recognition and, to date, in the only building of a higher education institution in all of Nuevo León internationally certified as a space that respects the environment.
Award Record
With this recognition, Eduardo Guizar Vukovich is a winner of 2 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158345
- A' Design Award Page: https://competition.adesignaward.com/158345
- Media Showcase: https://www.designnewsroom.com/!158345
- Laureate Profile: https://designers.org/d/342051
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Ancient Mexicans Exhibition Identity
- Function
- Exhibition Identity
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Orange Red, Medium Violet Red, Medium Blue, Black and Lavender
- Images
- 5
- Client
- Universidad de Monterrey
The Recognition
- Laureate
- Eduardo Guizar Vukovich
- Country
- Mexico
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158345
Credits
- Team
- Andrea Rodríguez Tapia, Ariadna García Ríos, Daniela de la Fuente Lozano and Isabel Villegas Martínez
Design Details
- Unique Properties
- Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
- Inspiration
- Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs. Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
- Research
- Interviews were carried out with people specialized in the field of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past. Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
- Challenge
- For the creation of the graphic identity, it was taken into account account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
- Realization and Technology
- For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
- Operation and Interaction
- From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”, flexibility. With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
- Project Duration and Location
- The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
- Specifications
- The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium. The first thing that was done during the abstraction process of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe with greater clarity.
- Keywords
- Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
