Hwg Campus Lu Sistema di Orientamento by Thomas Geissert

Bronzo Grafica · 2025

Hwg Campus Lu Sistema di Orientamento

by Thomas Geissert

A' Design Award di Bronzo 2025 in Grafica
CLIENT: Teamgeissert
Estimated Number of Design Views: 13,508
Verification code E487A6472D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hwg Campus Lu Sistema di Orientamento

L'obiettivo era creare un sistema con una propria identità e originalità. Il sistema di segnaletica e informazione ha quindi un linguaggio progettuale chiaro e riprende elementi architettonici del nuovo edificio. Un concept cromatico facilita l'orientamento. Accoglie e informa gli studenti all'esterno (parcheggio, campus), li guida verso gli ingressi e all'interno degli edifici fino ai dipartimenti e alle strutture desiderate. Il focus è sulla leggibilità, accessibilità e riconoscibilità. È stata sviluppata una soluzione che non segue tendenze effimere, ma è duratura nella forma e nella materialità.

About the A' Design Award di Bronzo

Hwg Campus Lu Sistema di Orientamento ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Hwg Campus Lu Sistema di Orientamento sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Hwg Campus Lu Sistema di Orientamento soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Image Credits: TEAMGEISSERT