Il progetto Lawson United Cinemas Minatomirai Complesso cinematografico di Mitsuhiro Shinohara è un vincitore molto stimato del prestigioso 2025 A' Design Award di Bronzo nella categoria Design di Spazi Interni ed Esposizioni.
BronzoInterni· 2025
Lawson United Cinemas Minatomirai Complesso cinematografico
Cliente: Lawson United Cinemas, inc
Vincitore del premio A' Design Award di Bronzo nella categoria Interni
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #162388Il Design
Informazioni su Lawson United Cinemas Minatomirai Complesso cinematografico
Lawson United Cinemas Minatomirai è un complesso cinematografico realizzato all'interno di un edificio commerciale esistente a Yokohama. La struttura dispone di 12 sale, 1050 posti a sedere e una superficie di 4779 metri quadrati. Il sistema Flexound Augmented Audio è installato in ogni poltrona, così il suono raggiunge ogni spettatore direttamente dal poggiatesta. I limiti di superficie non consentivano di realizzare cabine di proiezione separate, pertanto i proiettori sono collocati al di sopra dei corridoi destinati ai visitatori. Corpi illuminanti sferici, colonne colorate e pareti decorate con motivi grafici caratterizzano i corridoi. Uno spazio dimostrativo gratuito, situato vicino alla hall, permette ai visitatori di provare il sistema audio.
Il Riconoscimento
Informazioni sul A' Design Award di Bronzo
Lawson United Cinemas Minatomirai Complesso cinematografico ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Lawson United Cinemas Minatomirai Complesso cinematografico sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Lawson United Cinemas Minatomirai Complesso cinematografico soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- The most distinctive feature of this cinema is the installation of the Flexound Augmented Audio system in all seats. This is a world first and one of the factors that make this cinema unique. Furthermore, this cinema is unique in that it is not being installed in a new building, but in an existing facility. Due to floor-area ratio restrictions, it is not possible to build projection rooms in every theatre, so many projectors are exposed above the customer corridors.
- Dimensioni e Confezionamento
- 12 screens, 1050 seats in total capacity, 4779sqm, Flexound Augmented Audio in all seats, Flexound technology from Finland, Construction by Taisei Corporation
- Tag
- Cinema, Cinema Complex, Movie Theatre, Flexound, Flexound Augmented Audio, Laser Projectors, Booth-less Cinema
- Tecnologia di Produzione
- The design was carried out under highly restrictive conditions due to the fact that it was an existing facility, including the reuse of an oval-shaped theatre, the largest theatre where the old tenant, a museum facility for experiencing the great nature of the earth, used to screen editorial works of the British "BBC EARTH".
The cinema was realised thanks to the high storey height, but the high ceilings in the corridors of the auditorium also gave it an archaeological feel, so the lighting in the corridors was darkened as much as possible to highlight the impressive spherical lighting. Vertically extending, brightly coloured design columns and striking wall finishes with patterns create a sense of the extraordinary.
The Flexound experience space in the lobby uses the same colour scheme as the guest corridor to maintain a sense of unity, while the areas with plenty of outside light are furnished with furniture and sofas that allow many people to relax, giving each space its own distinct character. - Sfida Progettuale
- Floor space cannot be increased due to floor-area ratio restrictions, so the projectors were installed above the customer corridors, as if they were on display. The Flexound system requires wiring from dedicated amplifiers in the sound racks of each theatre to each chair, so wiring routes had to be secured in advance in the floating floor and wiring work had to be carried out in advance. The wiring had to be done in advance by securing the wiring route in the floating floor. The length of the speaker cables was nearly 10 km for the nearly 1000 seats in all 12 theatres.
With regard to the chairs, the project started with the development of this system to be installed in the chairs of a Japanese manufacturer. Furthermore, it was a very challenging project for each company, including the design of the base for the system's on/off switch to be installed in each chair. - Ricerca
- The plan was to open a cinema complex in the Yokohama Minatomirai area, where there are already three cinema complexes with IMAX and 4DX. With restrictions on floor space and load-bearing capacity when moving into an existing commercial building, it was thought that Flexound, which has few architectural requirements and is unique in the world, would be a sufficient countermeasure. The commercial building was also very positive about attracting a cinema on the occasion of its 10-year anniversary.
- Ispirazione
- Mark Is Minatomirai, which houses the cinema, is a commercial building directly connected to Minatomirai Station and has a wide range of customers. The aim was therefore to create a cinema that is accessible to people of all ages. In addition, a free demo space has been set up right outside the lobby entrance to allow a wide range of people to experience the FLEXOUND.
- Durata del Progetto
- The project started in November 2022 and the cinema opens in April 2024 in Yokohama.
- Flusso Operativo
- Most audiences will notice the vibrations that occur in conjunction with the bass when they sit in the chairs, but the Flexound is characterised by the cinema sound that comes from the head of the chair without any discomfort at all. It sounds so natural that you may not notice it unless you know about it beforehand. However, the difference is obvious when compared to a normal chair, and you will be surprised at how clearly even the smallest whispered sounds can be heard in your ears. Surround sound is also perfectly rendered, so no matter where you are in the theatre, you will be satisfied that you are in your own special and perfect acoustic environment.
- Membri del Team
- Interior Designer: Kei Sagara
Architect: Hironobu Imamura
Mechanical and Electric: Nao Uda
Lighting Chief Designer: Shinji Yamaguchi
Lighting Designer: Yayoi Aota
Director: Kunihisa Akiyama
Project Manager: Mitsuhiro Shinohara - Crediti Immagini
- All Images: Toshiyuki Yano
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