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Crispy Tostapane by Fatih Saruhan
Crispy Tostapane by Fatih Saruhan
Crispy Tostapane by Fatih Saruhan
Crispy Tostapane by Fatih Saruhan
Crispy Tostapane by Fatih Saruhan

Ferro Elettrodomestico · 2025

Crispy Tostapane

by Fatih Saruhan

  • A' Design Award di Ferro 2025 in Elettrodomestico
  • CLIENT: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
  • Estimated Number of Design Views: 14,364
  • Verification code A4B6899D7B · Verify this award
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About Crispy Tostapane

Crispy è un tostapane multifunzione progettato per le cucine domestiche. L'elettrodomestico consente di grigliare, tostare e pressare gli alimenti. Le piastre in alluminio stampate a pressione con rivestimento antiaderente favoriscono una trasmissione uniforme del calore e una pulizia semplice. Il controllo regolabile della temperatura permette di preparare alimenti diversi. Le maniglie resistenti al calore e i piedini antiscivolo aumentano la sicurezza durante l'uso, mentre l'impugnatura ergonomica assicura una presa confortevole. Il corpo compatto misura 396 mm di larghezza, 293 mm di profondità e 143 mm di altezza, con una potenza di 1800 watt.

About the A' Design Award di Ferro

Crispy Tostapane ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Crispy Tostapane sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Crispy Tostapane è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties
This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.
Dimensions & Packaging
Crispy has dimensions of Width: 396 mm x Depth: 293 mm x Height: 143 mm, making it compact yet highly functional for various kitchen environments. It features press formed aluminum heating plates with a non stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 1800W power output, it includes adjustable temperature control, heat resistant handles and anti-slip feet for enhanced safety and performance.
Tags
Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances
Production Technology
It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.
Design Challenge
The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.
Research
This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends.

A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives.

The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality. Many existing products were either too bulky, inefficient, or difficult to maintain. These insights led to a compact, energy efficient design with non stick grill plates, ergonomic handles, and intuitive controls.

This research had a direct impact on product usability, market positioning, and manufacturing feasibility. By optimizing material selection and production methods, costs were reduced while maintaining quality. Socially, it enhances the daily cooking experience, while supporting local production in Turkey fosters economic growth. The project successfully blends user needs, technological advancements, and sustainable design principles to deliver a practical and innovative kitchen appliance.
Inspiration
Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.
Project Duration
The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.
Operation Flow
Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.
Image Credits
Creator (Industrial Designer): Latif Mahmudoğlu

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