Press Release
Fatih Saruhan Receives the A' Design Award for Crispy Toast Maker in Home Appliances Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Fatih Saruhan for home appliances design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Crispy Toast Maker by Fatih Saruhan, designed for Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ, has been granted the A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Crispy Toast Maker
Crispy is a multifunctional toast maker designed for home kitchens. The appliance can grill, toast and press food. Press formed aluminium plates with a non stick coating support even heat transfer and simple cleaning. Adjustable temperature control allows different foods to be prepared. Heat resistant handles and anti slip feet improve safety during use, and an ergonomic grip handle gives a comfortable hold. The compact body measures 396 mm in width, 293 mm in depth and 143 mm in height, with a power output of 1800 watts.
About Fatih Saruhan
HSVO, originally founded as the Fakir Hausgerate Industrial Design team in 2012, has evolved into an Istanbul-based design studio by 2022. The studio's objective is to create ready-to-produce, sustainable, unique, and impactful designs by merging creativity and functionality to meet client needs. Spanning various sectors, HSVO undertakes a wide range of projects from industrial design to digital product design, incorporating technological advancements to deliver innovative solutions.
Award Record
This recognition makes Fatih Saruhan a winner of 4 A' Design Awards. The awards were granted between the 2023 - 2024 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://designers.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165561
- A' Design Award Page: https://competition.adesignaward.com/165561
- Media Showcase: https://www.designnewsroom.com/!165561
- Laureate Profile: https://designers.org/d/353029
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Crispy Toast Maker
- Function
- Toast Maker
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Saddle Brown, Dark Slate Gray, Black, Dim Gray and Gray
- Images
- 5
- Client
- Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
The Recognition
- Laureate
- Fatih Saruhan
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165561
Credits
- Team
- Latif Mahmudoğlu, Osman Cihan Demirel and Mert Gürsoy
- Image Credits
- Creator (Industrial Designer): Latif Mahmudoğlu
Design Details
- Unique Properties
- This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.
- Inspiration
- Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.
- Research
- This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends. A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives. The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality.
- Challenge
- The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.
- Realization and Technology
- It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.
- Operation and Interaction
- Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.
- Project Duration and Location
- The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.
- Specifications
- Crispy has dimensions of Width: 396 mm x Depth: 293 mm x Height: 143 mm, making it compact yet highly functional for various kitchen environments. It features press formed aluminum heating plates with a non stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 1800W power output, it includes adjustable temperature control, heat resistant handles and anti-slip feet for enhanced safety and performance.
- Keywords
- Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances
