Bronzo Packaging · 2025
Una Luna Collection Confezione per cioccolato
- A' Design Award di Bronzo 2025 in Packaging
- CLIENT: Sot B&d
- Estimated Number of Design Views: 11,396
- Verification code A97923C91C · Verify this award
Colors
About Una Luna Collection Confezione per cioccolato
Una Luna è un progetto di packaging per una collezione di cioccolatini. Le scatole sono realizzate in cartone rigido con finitura nera opaca. La stampa a caldo con lamina oro mette in risalto un motivo lunare e il nome del marchio, mentre gli uccelli in volo rappresentano la libertà. La verniciatura selettiva e il rilievo a secco donano texture alla superficie, mentre all'interno è applicata una fodera dorata. Una guida al gusto stampata descrive ogni cioccolatino e il vassoio interno mantiene i pezzi in ordine. Sono disponibili tre formati, da 180 a 300 millimetri di lunghezza. L'obiettivo è presentare i cioccolatini come un raffinato regalo.
About the A' Design Award di Bronzo
Una Luna Collection Confezione per cioccolato ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Una Luna Collection Confezione per cioccolato sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Una Luna Collection Confezione per cioccolato soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
- Dimensions & Packaging
- Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm - Tags
- chocolate candy, chocolate luxury packaging, gold, moon
- Production Technology
- Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
- Design Challenge
- Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
- Research
- Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
- Inspiration
- The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
- Project Duration
- May 2024 US - June 2024 US
- Operation Flow
- Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
