Press Release
Olha Takhtarova Receives the Bronze A' Design Award for Una Luna Collection Confectionery in Packaging Design
Olha Takhtarova recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Una Luna Collection Confectionery by Olha Takhtarova, designed for Sot B&d, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Una Luna Collection Confectionery
Una Luna is a packaging design for a chocolate collection. The boxes are made of rigid cardboard with a matte black finish. Gold foil stamping highlights a moon motif and the brand name, while rising birds represent freedom. Selective varnishing and embossing add texture to the surface, and a gold lining is applied inside. A printed taste guide describes each chocolate, and the interior tray keeps the pieces in order. Three sizes are offered, from 180 to 300 millimeters in length. The aim is to present the chocolates as a refined gift.
About Olha Takhtarova
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified.
Award Record
With this recognition, Olha Takhtarova is a winner of 11 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/171860
- A' Design Award Page: https://competition.adesignaward.com/171860
- Media Showcase: https://www.designnewsroom.com/!171860
- Laureate Profile: https://designers.org/d/257426
- Further Information from the Laureate: https://sotdesign.com/portfolio-item/una-luna-collection-log
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Una Luna Collection Confectionery
- Function
- Confectionery
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Gainsboro, Gray, Black and Dim Gray
- Images
- 5
- Client
- Sot B&d
The Recognition
- Laureate
- Olha Takhtarova
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171860
Design Details
- Unique Properties
- The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
- Inspiration
- The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
- Research
- Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
- Challenge
- Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete.
- Realization and Technology
- Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
- Operation and Interaction
- Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
- Project Duration and Location
- May 2024 US - June 2024 US
- Specifications
- Large Box: 300mm x 180mm x 50mm Medium Box: 240mm x 140mm x 45mm Small Box: 180mm x 100mm x 40mm
- Keywords
- chocolate candy, chocolate luxury packaging, gold, moon
