Press Release
Silver A' Design Award in Packaging Design Goes to Syha Sanitary Pad Packaging by Angela Spindler
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Angela Spindler for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Syha Sanitary Pad Packaging by Angela Spindler, designed for Depot, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Syha Sanitary Pad Packaging
Syha's refreshed branding embraces the quiet power of the moon, a symbol woven through centuries of mythology, femininity, and renewal. Rooted in the natural cycles that shape our lives, the moon reflects the brand’s core values: empowerment, reflection, and transformation. Subtle lunar phases ripple through the packaging design, a nod to the ebb and flow of nature and the rhythms of self care. This unifying motif anchors the range in a shared visual language, seamlessly connecting each product while reinforcing Syha's commitment to sustainability and mindful beauty.
About Angela Spindler
Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney.
Award Record
With this recognition, Angela Spindler is a winner of 20 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/169923
- A' Design Award Page: https://competition.adesignaward.com/169923
- Media Showcase: https://www.designnewsroom.com/!169923
- Laureate Profile: https://designers.org/d/128015
- Further Information from the Laureate: https://www.wearedepot.com.au/work/syha-case-study-menstrual
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Syha Sanitary Pad Packaging
- Function
- Sanitary Pad Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Indian Red, Gray, Brown and Cadet Blue
- Images
- 5
- Client
- Depot
The Recognition
- Laureate
- Angela Spindler
- Country
- Australia
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169923
Design Details
- Unique Properties
- Celebrating Nature, Sustainability, and Self-Care. We were invited to refresh the identity and packaging for Syha, a menstrual wellness brand committed to easing the discomfort of periods with plant-based products. The original packaging did not effectively resonate with women; it was overly industrial and lacked the empathy needed to speak to the needs and experiences of the modern consumer.
- Inspiration
- In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
- Research
- The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us. Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer.
- Challenge
- There were no particular challenges, other than having it printed offshore.
- Realization and Technology
- Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself. To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
- Project Duration and Location
- The project started in December 2023, was finalised and launched in September 2024, Australia
- Specifications
- The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
- Keywords
- Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
