Bronzo Packaging · 2026
Wuliangye Yuandingjinsheng Confezione per liquore
by Sinong Wu
- A' Design Award di Bronzo 2026 in Packaging
- CLIENT: Sinong Creative
- Estimated Number of Design Views: 9,158
- Verification code 44D3BDBB2A · Verify this award
Colors
About Wuliangye Yuandingjinsheng Confezione per liquore
Wuliangye Yuandingjinsheng è un progetto di packaging per il baijiu cinese servito nei banchetti nuziali. La scatola si apre con un meccanismo a estrazione, così che due panda raffigurati in stile pittura a inchiostro sembrano abbracciarsi. Sei illustrazioni raffiguranti le tappe di una vita condivisa sono collegate ai passaggi di apertura della confezione. La forma della bottiglia si ispira al bambù, mentre il tappo riprende quella della tradizionale palla ricamata. La confezione è realizzata in materiale di pasta di cellulosa riciclabile. L'imboccatura a spirale della bottiglia ne consente il riutilizzo come bicchiere o come vaso.
About the A' Design Award di Bronzo
Wuliangye Yuandingjinsheng Confezione per liquore ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Wuliangye Yuandingjinsheng Confezione per liquore sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Wuliangye Yuandingjinsheng Confezione per liquore soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience. - Dimensions & Packaging
- 255mmX120mmX100mm
- Tags
- Panda，Love，Interactive Packaging Design，Chinese Baijiu
- Production Technology
- The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
- Design Challenge
- The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love. - Research
- This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
- Inspiration
- The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile). - Project Duration
- Complete the design in Chengdu, China in the first quarter of 2025.
- Operation Flow
- The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
- Patents
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions. - Image Credits
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
