Press Release
Wuliangye Yuandingjinsheng Baijiu Packaging by Sinong Wu Wins the Bronze A' Design Award in Packaging Design
Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd acknowledged for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Wuliangye Yuandingjinsheng Baijiu Packaging by Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd, designed for Sinong Creative, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Wuliangye Yuandingjinsheng Baijiu Packaging
Wuliangye Yuandingjinsheng is a packaging design for Chinese baijiu served at wedding banquets. The box opens with a pull-out mechanism, so that two pandas drawn in ink painting style appear to embrace each other. Six illustrated stages of a shared life are linked to the steps of opening the package. The bottle shape is based on bamboo, and the cap follows the form of a traditional embroidered ball. The package is made of recyclable pulp material. The spiral bottle mouth allows the bottle to be reused as a cup or a vase.
About Sinong Wu
Sinong Wu,Focused on the liquor packaging design industry, with 10 years of work experience; Provide packaging design services and brand consulting services for Chinese famous wines. Sinong Creative has successfully provided design services and brand consulting services for well-known Chinese liquor brands such as Wuliangye, Fenjiu, Luzhou Laojiao, Diaoyutai, and Yongfeng. Sinog Wu has successfully designed products with amazing sales for Chinese Baijiu companies, such as Wuliangye Waizui Baijiu, which accounts for almost half of the sales of Chinese small bottle Baijiu. He has obtained many design patents for clients. In addition, Sinong Wu has also won multiple design awards.
About Chengdu Sinong Creative Packaging Design Co., Ltd
Sinong Wu, Design Director of Chengdu Sinong Creative Packaging Design Co., Ltd., 2024 London Design Award Platinum Award;2020 Brussels Spirits Awards；Best Cultural Performance Award for World Fine Wine；Gold Award in Special Decoration Category at the
Award Record
With this recognition, Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd is a winner of 2 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/174018
- A' Design Award Page: https://competition.adesignaward.com/174018
- Media Showcase: https://www.designnewsroom.com/!174018
- Laureate Profile: https://designers.org/d/361154
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wuliangye Yuandingjinsheng Baijiu Packaging
- Function
- Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, White Smoke, Firebrick, Brown and Light Gray
- Images
- 5
- Client
- Sinong Creative
The Recognition
- Laureate
- Sinong Wu
- Country
- China
- Brand
- Chengdu Sinong Creative Packaging Design Co., Ltd
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174018
Credits
- Image Credits
- Sinong Wu Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Design Details
- Unique Properties
- This is the chinese wedding banquet&love Baijiu packaging design. In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired. Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere. Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
- Inspiration
- The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers. The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
- Research
- This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
- Challenge
- The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers. In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers; Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience.
- Realization and Technology
- The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
- Operation and Interaction
- The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
- Project Duration and Location
- Complete the design in Chengdu, China in the first quarter of 2025.
- Keywords
- Panda，Love，Interactive Packaging Design，Chinese Baijiu
