Feel The Vineyard Design espositivo di Kelvin Chan

Il progetto Feel The Vineyard Design espositivo di Kelvin Chan è un vincitore molto stimato del prestigioso 2020 A' Design Award di Bronzo nella categoria Design di Eventi.

BronzoEvento· 2020

Feel The Vineyard Design espositivo

di Kelvin Chan

Cliente: Hong Kong Trade Development Council - Exhibition Services

Vincitore del premio A' Design Award di Bronzo nella categoria Evento

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Il Design

Informazioni su Feel The Vineyard Design espositivo

Feel the Vineyard è un progetto espositivo realizzato per una fiera di vini e distillati a Hong Kong. Il layout si estende su ottocentotrentatré metri quadrati e ospita gli stand di 255 marchi vinicoli. Il tema è quello di una cantina. Legno, erba e metallo sono i materiali principali. Le texture lignee richiamano le botti tradizionali, mentre l'erba evoca un vigneto. Per gli espositori sono state scelte strutture metalliche a rete, così da risparmiare spazio e consentire allestimenti flessibili. Una parete degli aromi presenta le diverse fragranze dei vini australiani, mentre un wine bar offre un'area degustazione informale e rilassante.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Feel The Vineyard Design espositivo ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Feel The Vineyard Design espositivo sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Feel The Vineyard Design espositivo soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensioni e Confezionamento: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tag: Exhibition, winery, natural, Australia, Wine, modern, creative
Tecnologia di Produzione: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Sfida Progettuale: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Ricerca: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Ispirazione: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Durata del Progetto: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Flusso Operativo: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Crediti Immagini: Hong Kong Trade Development Council