Tomorrow Lab Progettazione di uno spazio per eventi di Hong Kong Trade Development Council

Il progetto Tomorrow Lab Progettazione di uno spazio per eventi di Hong Kong Trade Development Council è un vincitore molto stimato del prestigioso 2020 A' Design Award d'Argento nella categoria Design di Eventi.

ArgentoEvento· 2020

Tomorrow Lab Progettazione di uno spazio per eventi

di Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Vincitore del premio A' Design Award d'Argento nella categoria Evento

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Vincitore del Premio Verificato

Verifica lo Stato del Premio per #89982

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Il Design

Informazioni su Tomorrow Lab Progettazione di uno spazio per eventi

Tomorrow Lab è un progetto di spazio per eventi realizzato per Centrestage, una manifestazione dedicata alla moda ospitata per quattro giorni presso l'Hong Kong Convention and Exhibition Centre. Il progetto interessa tre aree comuni: l'atrio d'ingresso, un'installazione espositiva centrale e un'arena con passerella all'interno del padiglione espositivo. Un tema futuristico da laboratorio industriale è declinato in tutti gli ambienti. Bracci robotici in movimento e vetrine su nastri trasportatori presentano i marchi di moda. Le strutture sono state prefabbricate fuori sede e assemblate in tre giorni. I profili metallici cavi sono stati riciclati al termine dell'evento e le moquette erano biodegradabili.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Tomorrow Lab Progettazione di uno spazio per eventi ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Tomorrow Lab Progettazione di uno spazio per eventi sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Tomorrow Lab Progettazione di uno spazio per eventi è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensioni e Confezionamento: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Tag: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Tecnologia di Produzione: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Sfida Progettuale: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Ricerca: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Ispirazione: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Durata del Progetto: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Flusso Operativo: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.